Context
SECO needed to improve its Developer Experience, creating a digital ecosystem capable of gathering technical documentation, hardware and software resources, product guides, and AI applications in a clearer path accessible to clients, developers, and partners.
Challenge
Content and tools were distributed across different points of the ecosystem. A more readable structure was needed to help developers, clients, and partners find technical information, explore products, evaluate compatibility, and discover software or AI applications linked to SECO hardware.
Approach
The work started from the analysis of content and of the needs of technical users and touchpoints between hardware, software, and digital services. The design focused on information architecture, navigation paths, resource organization, and interfaces capable of guiding the user from technical consultation to the discovery of new solutions.
Impact
The project defined a Developer Experience more organized and scalable, making documentation, product resources, and applications more accessible. The new structure supports technical consultation, onboarding, discovery, lead generation, and possible evolutions toward software activation or deployment flows.